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Web Development

Chronos Atelier

Client
Chronos Atelier
Industry
Luxury Watches
Country
Switzerland
Year
2026
Visit Live Site(opens in a new tab)
chronos.webpeak.org
Chronos Atelier — Chronos Atelier
Client
Verified Client

Chronos Atelier

Luxury Watches · Switzerland

Duration
Execution

10 weeks

2026 Release

Services
Scope
  • 3D Web Development
  • Product Configurator
  • Editorial Design
  • Appointment Booking
Tech Stack
Architecture
  • Next.js
  • Three.js
  • WebGL
  • Framer Motion
  • Tailwind CSS
Results

The Numbers Behind the Work

Measurable outcomes delivered within the engagement.

  • Verified ROI
    312

    parts in the 3D anatomy view

    Validated by Client Analytics
  • Verified ROI
    +95%

    boutique appointment requests

    Validated by Client Analytics
  • Verified ROI
    5m 40s

    average session duration

    Validated by Client Analytics
  • Verified ROI
    38%

    visitors using the configurator

    Validated by Client Analytics
The Challenge

Where They Were Stuck

<p>A heritage watchmaker wanted to show the craftsmanship of a mechanical movement online, not just photos.</p>

Key Friction Points

Previous legacy infrastructure was impeding conversion velocity, failing Core Web Vitals, and bottlenecking organic discovery.

Chronos Atelier — The ChallengePre-Transformation Architecture
Our Solution

What We Built

<p>Created a detailed 3D watch with an exploded anatomy view, a configurator and an elegant editorial layout.</p>

Applied Disciplines
  • 3D Web Development
  • Product Configurator
  • Editorial Design
  • Appointment Booking
Chronos Atelier — Our SolutionModernized Product Pipeline
The Process

How We Got There

  1. Step 1

    Discovery & audit

    Stakeholder interviews, analytics review and a full UX and performance audit of the existing site.

    Phase Complete & QA Verified
  2. Step 2

    Strategy & UX

    Information architecture, user flows and wireframes built around the actions that drive revenue.

    Phase Complete & QA Verified
  3. Step 3

    Design & build

    A component-based design system and a fast, accessible build shipped in weekly iterations.

    Phase Complete & QA Verified
  4. Step 4

    Launch & optimize

    QA, redirects and a zero-downtime launch, followed by CRO testing on real user data.

    Phase Complete & QA Verified
Chronos Atelier — The ProcessInteractive System Design
Gallery

Inside the Project

1 / 5

Chronos Atelier — 1 / 5
Client Feedback
“For the first time, people can see the soul of our movements online. Clients now arrive at the boutique already knowing the piece they want.”
LM
Laurent Meyer
Creative Director, Chronos Atelier
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